BALEARIC ISLANDS TOURIST BOARD

Services:

  • Communication, Public Relations and Digital PR

Mission:

  • To promote the new tourism promotion strategy for the Balearic Islands, “Better in Winter”
  • Main objective: To position the most authentic and unknown side of Majorca, Menorca, Ibiza and Formentera, particularly in the off-season, and to showcase all the products that complement the consolidated sun and sand concept

Strategy:

  • The strategy is based on generating media impacts on the complementary offer of Balearic Islands out of season, for which purpose a series of press events have been organized in Barcelona and Madrid

Results:

  • More than 100 media hits over a period of 3 months
  • Advertising value: over €300,000
Entrevista con los informativos de Telecinco
Entrevista con Radio Nacional de España