CHOCA LOS CINCO
(GIVE ME FIVE)

Service:

  • Trade
  • Roadshow
  • Maquetación web
  • Diseño e impresión

Mission:

  • The Tourist Offices of the UK, the Czech Republic, Poland, Israel and Norway, wish to hold a Roadshow in different Spanish cities: Madrid, Barcelona, Malaga, Saragossa and Lleida.
  • Objective: To bring the different companies of the tourist industry (receptive operators, hotels, excursions and transfers, airlines, tourist offices…) from the 5 countries with the trade sector.

Strategy:

  • Promotourist has created the Choca los Cinco (Give me Five) brand to group the actions of the 5 tourist offices.
  • Creation of image and corporate elements (naming, logo, materials); Website; Product manual; Design of the invitation; Daily and personalized follow-up.
  • Selection of appropriate sites for holding the Workshop in each city, and recommendations for best dates.
  • Updating of the database in the selected cities according to the client’s requirements.
  • Announcement and follow-up of assistance.

Results:

  • Third edition organised by Promotourist.
  • Participation of more than 25 companies from the member countries.
  • More than 350 travel agents belonging to the industry’s most important management and vertical groups.
  • Surpassing client expectations by +30%