FUNDACIÓN TURISMO PALMA 365

Service:

  • Communication.
  • Events.

Mission:

  • Greatly linked to seasonal tourism, the Balearic capital seeks to reposition itself as an urban destination 365 days a year to attract tourists any time.
  • To this end, Palma is changing its tourist strategy, basing it on different strategic products: culture, sports, gastronomy and shopping.

Strategy:

  • Executing the Palma 365 Foundation’s communication and public relations strategy in the domestic market since 2015.For this purpose, through the new strategy, it uses a communication plan based on different tools, including, among others:
    • Preparation of a schedule of press releases specific to the strategy
    • Sending of press releases and detailed follow-up
    • Continuous relationship with the media
    • Calls and press meetings
    • Press trips
    • Accompaniment at trade fairs
    • Writing of speeches and articles
    • Newsletters

Results:

  • Press releases: Drafting and sending of 64 press releases based on the strategic tourist products agreed to à average of 3 monthly press releases.
  • Nearly 500 publications in the media. Advertising rating + €2,112,263 (about 100,000 Euros/month).
  • Press trips. Organisation of 12 press trips, including TVE, El Mundo, ABC, Hola Viajes, Traveler, Magazine ON…