GRANADA TOURISM BOARD

Turismo de Granada

Service:

  • Trade marketing.

Mission:

  • Use FITUR to bring executives of the Provincial Tourist Board of Granada into contact with the directors, CEOs and Presidents of the most important companies in the tourist industry in Spain.

Strategy:

  • A meeting with different high-ranking representatives from the industry is scheduled in order to make the most of FITUR’s importance as an event in the tourist industry.
  • Selection of guests.
  • Invitation design.
  • Design and printing of posters and materials.

Results:

  • Attended by 10 President, CEOS, and directors of the most important tourist trade companies at a time when FITUR hosts a large number of events.