- Communication and PR.
- Online Strategy.
- Position the Ohtels brand as a Hotels & Resorts in Spanish territory in its expansion and growth phase.
- Generate an image of good hotel and resorts managers.
- Disseminate its vocation targeting the group’s expansion and growth, with the possibility of including new establishments in its management.
- Publicise the group’s properties and hotels.
- Introduce the Ohtels spokesperson as an opinion leader before the media as a tourism and hospitality specialist.
- Reach key journalists, opinion leaders and influencers. Management of one-to-one meetings.
- Leverage the informative claims generated by the brand through media coverage.
- Through the constant generation of knowledge and a positive information drip.
- More than 200 media impacts, with an informative value of almost 1 million euros in the first 1 year and a half of work. Management of more than 20 professional meetings to present the brand.