- Social Media.
- Social contest.
- Establish strategic actions to attract a new Spanish audience and achieve a greater reach in the Facebook profile beyond its mass of followers.
- Definition of a target audience: attract people who want to go camping and hotel customers who are unaware of the concept of ‘glamping’.
- Creation of a contest on Facebook to invite interaction and for users to share the content, acting as subscribers for Friends and acquaintances.
- Preparation of a strategic plan announcing the contest.
- In the course of the active campaign, more than 1300 new fans were obtained (from 25,999 to 27,389 in 22 days).
- More than 150,000 people reached.
- 5,890 reactions, 1,844 comments (participations) and 1,032 times shares.