PLAYA MONTROIG CAMPING RESORT
Case: Facebook Contest

Service:

  • Social Media.
  • Social contest.

Mission:

  • Establish strategic actions to attract a new Spanish audience and achieve a greater reach in the Facebook profile beyond its mass of followers.

Strategy:

  • Definition of a target audience: attract people who want to go camping and hotel customers who are unaware of the concept of ‘glamping’.
  • Creation of a contest on Facebook to invite interaction and for users to share the content, acting as subscribers for Friends and acquaintances.
  • Preparation of a strategic plan announcing the contest.

Results:

  • In the course of the active campaign, more than 1300 new fans were obtained (from 25,999 to 27,389 in 22 days).
  • More than 150,000 people reached.
  • 5,890 reactions, 1,844 comments (participations) and 1,032 times shares.