PREMIUM COSTA BRAVA - PIRINEU DE GIRONA

Costa Brava Pirineu de Girona

Service:

  • Promotion events and actions.

Mission:

  • Promote the PREMIUM offer of the Costa Brava and Girona Pyrenees to a small and exclusive group of travel agencies specialized in Luxury and Concierges from Madrid.

Strategy:

  • Update of the database according to the customer’s target audience.
  • Sending of invitations and attendance follow-up.
  • The concept of “Luxury” is underlined and maintained from the outset: attendees are picked up at work by a driver; the event is held in an exclusive private loft; cocktail by Quim Casellas; Sommelier Laura Masramón.

Results:

  • Attendance by 30 travel agents, mainly agency owners or directors.
  • Surpassing customer expectations by +50%.