VILADECANS THE STYLE OUTLET

Service:

  • Communication.
  • Digital PR.
  • Events.
  • Influencer marketing.

Mission:

  • Organise a meeting with travel and lifestyle bloggers to present the outlet centre and its appeal to international clients: location, connectivity, commercial and gastronomic offer, prices, tourist-oriented services, tourist information office, shopping experience…

Strategy:

Promotourist designs a participation-based action: bloggers should locate the most suitable look for travelling to their assigned destination at the outlet centre. The bloggers are given a gift card and, together with the personal shopper, buy the right appropriate look in the stores in the centre. Afterwards, they are photographed in the photocalls of the destination.

Actions performed:

  • Design and organisation of the event.
  • Production of materials: invitations, mood board in physical and digital format, press release, draw cards, photocalls…
  • Script and contents.
  • Media announcements: search, call and follow-up of bloggers.
  • Coordination and support before, during and after the event.
  • Follow-up.

Results:

  • Assistance of 5 travel bloggers and lifestyle of the selected profile.
  • High impact on social media.
  • At least 1 post in each of the blogs.
Comunicación turística de Viladecans The Style Outlets

Service:

  • Trade Marketing.
  • Communication and PR.
  • Online Strategy.

Mission:

  • Make contact with touroperators that can include visits to the outlet in their offer.
  • Support the positioning of Viladecans The Style Outlets within Barcelona’s tourist circuit.

Strategy:

  • Identify the main source markets, as well as tour operators, receptive operators and the areas of influence of these markets.
  • Generate agreements with trade partners.
  • Create a database of tour operators and receptive agents that include Barcelona in their offer.
  • Make contact and hold one to one meetings to introduce the outlet and its benefits for tourism.
  • Provide contracts, agreements and other necessary materials to seal the deals.

Results:

  • More than 20 potential partners, prescribers, tour operators and receptive operators contacted (such as Vueling, PortAventura World, Catalan Tourist Board, Sixt,…).
  • Agreements signed with the main tour operators and receptives in Costa Daurada and Barcelona (Tez Tours, Anex Tours, Tui, World2Meet, Viajes Olympia, Intercruises…).
  • More than 5% tourists in the first 8 months since it opened.
Case: Blogger meet-up

Service:

  • Communication.
  • Digital PR.
  • Events.
  • Influencer marketing.

Mission:

  • Organise a meeting with travel and lifestyle bloggers to present the outlet centre and its appeal to international clients: location, connectivity, commercial and gastronomic offer, prices, tourist-oriented services, tourist information office, shopping experience…

Strategy:

Promotourist designs a participation-based action: bloggers should locate the most suitable look for travelling to their assigned destination at the outlet centre. The bloggers are given a gift card and, together with the personal shopper, buy the right appropriate look in the stores in the centre. Afterwards, they are photographed in the photocalls of the destination.

Actions performed:

  • Design and organisation of the event.
  • Production of materials: invitations, mood board in physical and digital format, press release, draw cards, photocalls…
  • Script and contents.
  • Media announcements: search, call and follow-up of bloggers.
  • Coordination and support before, during and after the event.
  • Follow-up.

Results:

  • Assistance of 5 travel bloggers and lifestyle of the selected profile.
  • High impact on social media.
  • At least 1 post in each of the blogs.
Viladecans The Style Outlets brand communication
Comunicación turística de Viladecans The Style Outlets

Service:

  • Trade Marketing.
  • Communication and PR.
  • Online Strategy.

Mission:

  • Make contact with touroperators that can include visits to the outlet in their offer.
  • Support the positioning of Viladecans The Style Outlets within Barcelona’s tourist circuit.

Strategy:

  • Identify the main source markets, as well as tour operators, receptive operators and the areas of influence of these markets.
  • Generate agreements with trade partners.
  • Create a database of tour operators and receptive agents that include Barcelona in their offer.
  • Make contact and hold one to one meetings to introduce the outlet and its benefits for tourism.
  • Provide contracts, agreements and other necessary materials to seal the deals.

Results:

  • More than 20 potential partners, prescribers, tour operators and receptive operators contacted (such as Vueling, PortAventura World, Catalan Tourist Board, Sixt,…).
  • Agreements signed with the main tour operators and receptives in Costa Daurada and Barcelona (Tez Tours, Anex Tours, Tui, World2Meet, Viajes Olympia, Intercruises…).
  • More than 5% tourists in the first 8 months since it opened.