{"id":13296,"date":"2021-05-04T09:54:52","date_gmt":"2021-05-04T08:54:52","guid":{"rendered":"https:\/\/www.promotourist.com\/balearic-islands-tourist-board\/"},"modified":"2021-05-04T09:54:57","modified_gmt":"2021-05-04T08:54:57","slug":"balearic-islands-tourist-board","status":"publish","type":"page","link":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/","title":{"rendered":"Balearic Islands Tourist Board"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Better in winter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

with<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mission<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

To promote the new tourism promotion strategy for the Balearic Islands, “Better in Winter\u201d
\nMain objective: To position the most authentic and unknown side of Majorca, Menorca, Ibiza and Formentera, particularly in the off-season, and to showcase all the products that complement the consolidated sun and sand concept<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Strategy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Strategy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The strategy is based on generating media impacts on the complementary offer of Balearic Islands out of season, for which purpose a series of press events have been organized in Barcelona and Madrid<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"2agencia<\/figure><\/div>
\"imacto1\"<\/figure><\/div>
\"imapcto3\"<\/figure><\/div>
\"imacto2\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

More than 100 media impacts over a period of 3 months
\nAdvertising value: over \u20ac300,000<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Take a look at our work<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00bfDo you want to change your strategy?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Get a free quote<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Better in winter with Mission To promote the new tourism promotion strategy for the Balearic Islands, “Better in Winter\u201d Main objective: To position the most authentic and unknown side of Majorca, Menorca, Ibiza and Formentera, particularly in the off-season, and to showcase all the products that complement the consolidated sun and sand concept Strategy Strategy […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-13296","page","type-page","status-publish","hentry"],"yoast_head":"\nBalearic Islands Tourist Board - Promotourist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balearic Islands Tourist Board - Promotourist\" \/>\n<meta property=\"og:description\" content=\"Better in winter with Mission To promote the new tourism promotion strategy for the Balearic Islands, “Better in Winter\u201d Main objective: To position the most authentic and unknown side of Majorca, Menorca, Ibiza and Formentera, particularly in the off-season, and to showcase all the products that complement the consolidated sun and sand concept Strategy Strategy […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/\" \/>\n<meta property=\"og:site_name\" content=\"Promotourist\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promotourist\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-04T08:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promotourist.com\/wp-content\/uploads\/2021\/03\/andalucia-logo-1.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@promotourist\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/\",\"url\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/\",\"name\":\"Balearic Islands Tourist Board - Promotourist\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.promotourist.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/andalucia-logo-1.svg\",\"datePublished\":\"2021-05-04T08:54:52+00:00\",\"dateModified\":\"2021-05-04T08:54:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.promotourist.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/andalucia-logo-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.promotourist.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/andalucia-logo-1.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/en\\\/balearic-islands-tourist-board\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.promotourist.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Balearic Islands Tourist Board\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/#website\",\"url\":\"https:\\\/\\\/www.promotourist.com\\\/\",\"name\":\"Alfab\u00e9tiko Promotourist\",\"description\":\"Agencia de comunicaci\u00f3n y RRPP especializada en turismo\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/#organization\"},\"alternateName\":\"Promotourist\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.promotourist.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/#organization\",\"name\":\"Promotourist\",\"url\":\"https:\\\/\\\/www.promotourist.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.promotourist.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-color.png\",\"contentUrl\":\"https:\\\/\\\/www.promotourist.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-color.png\",\"width\":1198,\"height\":319,\"caption\":\"Promotourist\"},\"image\":{\"@id\":\"https:\\\/\\\/www.promotourist.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/promotourist\",\"https:\\\/\\\/x.com\\\/promotourist\",\"https:\\\/\\\/instagram.com\\\/alfabetikopromotourist\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/promotourist\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Balearic Islands Tourist Board - Promotourist","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/","og_locale":"en_US","og_type":"article","og_title":"Balearic Islands Tourist Board - Promotourist","og_description":"Better in winter with Mission To promote the new tourism promotion strategy for the Balearic Islands, “Better in Winter\u201d Main objective: To position the most authentic and unknown side of Majorca, Menorca, Ibiza and Formentera, particularly in the off-season, and to showcase all the products that complement the consolidated sun and sand concept Strategy Strategy […]","og_url":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/","og_site_name":"Promotourist","article_publisher":"https:\/\/www.facebook.com\/promotourist","article_modified_time":"2021-05-04T08:54:57+00:00","og_image":[{"url":"https:\/\/www.promotourist.com\/wp-content\/uploads\/2021\/03\/andalucia-logo-1.svg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@promotourist","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/","url":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/","name":"Balearic Islands Tourist Board - Promotourist","isPartOf":{"@id":"https:\/\/www.promotourist.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/#primaryimage"},"image":{"@id":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promotourist.com\/wp-content\/uploads\/2021\/03\/andalucia-logo-1.svg","datePublished":"2021-05-04T08:54:52+00:00","dateModified":"2021-05-04T08:54:57+00:00","breadcrumb":{"@id":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/#primaryimage","url":"https:\/\/www.promotourist.com\/wp-content\/uploads\/2021\/03\/andalucia-logo-1.svg","contentUrl":"https:\/\/www.promotourist.com\/wp-content\/uploads\/2021\/03\/andalucia-logo-1.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.promotourist.com\/en\/balearic-islands-tourist-board\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.promotourist.com\/"},{"@type":"ListItem","position":2,"name":"Balearic Islands Tourist Board"}]},{"@type":"WebSite","@id":"https:\/\/www.promotourist.com\/#website","url":"https:\/\/www.promotourist.com\/","name":"Alfab\u00e9tiko Promotourist","description":"Agencia de comunicaci\u00f3n y RRPP especializada en turismo","publisher":{"@id":"https:\/\/www.promotourist.com\/#organization"},"alternateName":"Promotourist","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promotourist.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.promotourist.com\/#organization","name":"Promotourist","url":"https:\/\/www.promotourist.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.promotourist.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.promotourist.com\/wp-content\/uploads\/2022\/03\/logo-color.png","contentUrl":"https:\/\/www.promotourist.com\/wp-content\/uploads\/2022\/03\/logo-color.png","width":1198,"height":319,"caption":"Promotourist"},"image":{"@id":"https:\/\/www.promotourist.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/promotourist","https:\/\/x.com\/promotourist","https:\/\/instagram.com\/alfabetikopromotourist","https:\/\/www.linkedin.com\/company\/promotourist"]}]}},"_links":{"self":[{"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/pages\/13296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/comments?post=13296"}],"version-history":[{"count":0,"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/pages\/13296\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.promotourist.com\/en\/wp-json\/wp\/v2\/media?parent=13296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}