- Communication and PR.
- Online Strategy.
- Consolidate the chain’s positioning, brand image and prestige in Spain and Portugal.
- Generate public awareness of the BW business model to generate greater confidence in potential brand adherents.
- Bring the BW brand to the media.
- Attract Brand prescribers.
- Communication and PR: Reposition the chain in the media.
- Actions to support presentations with decision makers: Generate interest in potential adherents.
- Online strategy aimed at capturing potential adherents.
- More than 100 media impacts, with an informative value of almost 1 million euros in the first year and a half of work.
- Management of +20 professional meetings to present the brand in its expansion process.