BEST WESTERN

Service:

  • Communication and PR.
  • Online Strategy.

Mission:

  • Consolidate the chain’s positioning, brand image and prestige in Spain and Portugal.
  • Generate public awareness of the BW business model to generate greater confidence in potential brand adherents.
  • Bring the BW brand to the media.
  • Attract Brand prescribers.

Strategy:

  • Communication and PR: Reposition the chain in the media.
  • Actions to support presentations with decision makers: Generate interest in potential adherents.
  • Online strategy aimed at capturing potential adherents.

Results:

  • More than 100 media impacts, with an informative value of almost 1 million euros in the first year and a half of work.
  • Management of +20 professional meetings to present the brand in its expansion process.