CATALAN TOURIST BOARD

Service:

  • Communication and PR.
  • Online Strategy.

 

 

Mission:

  • Advise, develop and execute the Action Plan of a specific product line (family tourism, wine tourism, etc.) in line with the client’s Marketing Plan (in this case, a tourist destination).
  • All this, in order to reach the markets tagged as priority and contribute to creating an image of the destination aligned with its values.

Strategy:

  • Advise and propose promotional actions that make it possible to reach these priority markets.
  • Help the client to manage and implement these actions from the initial proposal through to development and assessment and help them in the day-to-day daily management.

Results:

  • As the Technical Secretariat of Enotourism, we have collaborated in and organized participation at trade fairs, press trips and benchmarking sessions, as well as advisory work and proposals that help to increase the product visibility through actions abroad.