TOURIST BOARD OF ANDALUSIA

Service:

  • Trade marketing.
  • Events.

Mission:

  • Facilitate contact between the Tourist Board of Andalusia and travel agencies from Catalonia by . organising lunches and dinners in different cities: Lleida, Girona, Tarragona…
  • The activity closed in Barcelona with a workshop for all the travel agencies.

Strategy:

  • Selection of guests and updating of databases based on customer needs.
  • Announcement and follow-up of attendees.
  • Assistance in the selection of venues and in hiring suppliers.
  • Design of materials: Product manual, invitations, etc.

Results:

  • 40 companies from Andalusia participated.
  • Attended by 200 travel agents from the main agencies belonging to the most important management and vertical groups.
  • Surpassing customer expectations by 12%.