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To promote the new tourism promotion strategy for the Balearic Islands, “Better in Winter”
Main objective: To position the most authentic and unknown side of Majorca, Menorca, Ibiza and Formentera, particularly in the off-season, and to showcase all the products that complement the consolidated sun and sand concept
The strategy is based on generating media impacts on the complementary offer of Balearic Islands out of season, for which purpose a series of press events have been organized in Barcelona and Madrid
More than 100 media impacts over a period of 3 months
Advertising value: over €300,000
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