Consolidate the chain’s positioning, brand image and prestige in Spain and Portugal.
Generate public awareness of the BW business model to generate greater confidence in potential brand adherents.
Bring the BW brand to the media.
Attract Brand prescribers.
Communication and PR: Reposition the chain in the media.
Actions to support presentations with decision makers: Generate interest in potential adherents.
Online strategy aimed at capturing potential adherents.
More than 100 media impacts, with an informative value of almost 1 million euros in the first year and a half of work.
Management of +20 professional meetings to present the brand in its expansion process.
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