with
Mission
Facilitate contact between the Tourist Board of Andalusia and travel agencies from Catalonia. In order to do that, we organized lunches and dinners in different cities: Lleida, Girona, Tarragona…
The project finish up in Barcelona with a workshop for all the travel agencies.
Strategy
Strategy
Selection of guests and updating of databases based on customer needs. Announcement and follow-up of attendees. Assistance in the selection of venues and in hiring suppliers. Design of materials: Product manual, invitations, etc.
Results
40 companies from Andalusia participated.
Attended by 200 travel agents from the main agencies belonging to the most important management and vertical groups. Surpassing customer expectations by 12%.
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