From the different options available, Promotourist chose and invited The Tripletz, a YouTube channel comprised by two twenty-odd DJs with more than 380,000 followers in this medium and 600,000 on Instagram who combine their casual vision of life with a very active role in the defence of homosexual rights.
Promotourist agreed on a minimum number of insertions in both channels.
Promotourist, in collaboration with the Ministry of Tourism of Israel, organised a visit to the country that combined active attendance of the Tel Aviv gay parade with visits to other points of interest.