"We become spokesperson of our clients"
Promotourist strives to put itself in both parties’ shoes, i.e. clients and journalists, to improve the concept or the idea that the media have of a brand, and also, on the contrary, to mitigate or soften any prejudices that may have been spawned by circumstances. In a way, we become our clients’ spokesperson, and we eventually convey all of a company’ novelties and achievements, where it is and where it would like to go, to the media.
However, and more particularly, we analyze what the journalists we are dealing with could be interested in, because besides being media professionals who know what they want and choose what they wish to transmit to an audience, they are also people who have values and ideas. Connecting and going with the flow of the relationship is the best possible strategy.